I specialise in bespoke quantitative research for media, sport and startup clients, working with brands I know and love to help them grow and develop.
Refreshingly insightful strategic thinking; super proactive project management and client servicing, and enviable technical/methological abilities …Syann knows her stuff and it a pleasure to work with…
Alistair Rennie
Research Manager, Google
We value Syann as a freelance partner due to both the guaranteed high quality of her work and her extensive experience in the media sector, in which MTM specialises. She’s always a pleasure to work with and we particularly appreciate her understanding of our clients’ needs, and collaborative and flexible approach.
James Bryson
Managing Partner, MTM London
Not only a first rate quant researcher, Syann demonstrates excellent client liaison and stakeholder engagement skills, which everyone at the BBC valued strongly…I would heartily recommend her services to anyone looking to tackle any research question…
Kenny Cunniffe
Research Manager, BBC
Syann hit the ground running at ITV with a whirlwind of energy. She has a great understanding of our market and the viewer, and what motivates them in these changing times. Syann also really understands our clients’ briefs and excels at building relationships with senior stakeholders, ensuring their buy in.
Mat Watson
Head of Audiences DTC & Brand, ITV
At Old Salt I use accessible story telling to produce quantitative research that is meaningful against your objectives, and for your end audience. Want to work together?
