Quantitative Research Agency | Old Salt | Syann Cox

Hello there!

Are you looking for insights that delight, underpinned by methodological rigour and robust data?

If so, maybe, just maybe,
we've found each other my friend.

This is Old Salt

A quantitative research agency specialising in media, sport and startups.

Find out more

Set sail with us

We use accessible story telling to produce quantitative research that is meaningful against your objectives, and for your end audience.

Get in touch

Old Salt is run by Syann Cox and Claire Sansom in order to help you grow and develop your business.

We specialise in bespoke quantitative research for media, sport and startup clients, working with brands we’re passionate about.

HOW OLD SALT CAN HELP

bespoke quantitative research

Whether you have a brief or just a problem to solve we can help with quant research tailored to your needs, delivering findings that are meaningful against your objectives, and for your end audience.

support for business startups

There are a lot of big decisions to make when starting a business. If you’re in need of insight to guide you, we’ll design a quantitative research approach specifically to meet your objectives.

Sometimes you’ll need more than quant to answer your business objectives in the best possible way. In these instances we’ll work with a trusted qual partner to deliver a seamless mixed method project.

WORK

Marketing messaging – defining a hierarchy of motivating messages

Product development – growing reach and revenue online

Consumer segmentation – identifying meaningful marketing targets

Audience understanding – young people and sports media

Thought leadership – the future of insurance

SVOD strategy – informing growth in Europe

VIEW FULL PORTFOLIO

Syann and Claire are delighted to have worked with a host of brilliant brands throughout their careers, including:

KIND WORDS

Old Salt have a great understanding of our market and the viewer, and what motivates them in these changing times. Syann and Claire really understand our clients’ briefs and excel at building relationships with senior stakeholders, ensuring their buy in.

Mat Watson

Head of Audiences DTC & Brand, ITV

Old Salt brought enthusiasm and expertise to our multi-market, needs-based segmentation. They transformed a wealth of data into meaningful segments with clear guidance on who to target, and how, showing an excellent understanding of our business and strategic needs.

Melissa Snover

CEO / Founder, Nourish3d

I can highly recommend Old Salt! They have a friendly and dedicated approach, combining a great understanding of the SVOD market and our audience. They skilfully use a range of statistical techniques to deliver really impactful results and genuinely actionable recommendations for our stakeholders.

Jen Fildes

Research Manager, BritBox

Refreshingly insightful strategic thinking; super proactive project management and client servicing, and enviable technical/methodological abilities…Old Salt know their stuff and are a pleasure to work with…

Alistair Rennie

Research Manager, Google

BLOG

View all posts

Set sail with us!

At Old Salt we use accessible storytelling to produce quantitative research that is meaningful against your objectives, and for your end audience. Want to work together?