Quantitative Research Agency - Old Salt | Syann Cox

Hello there!

Are you looking for insights that delight, underpinned by methodological rigour and robust data?

If so, maybe, just maybe,
we've found each other my friend.

This is Old Salt

A quantitative research agency specialising in media, sport and startups.

Find out more

Set sail with us

We use accessible story telling to produce quantitative research that is meaningful against your objectives, and for your end audience.

Get in touch

Old Salt is run by Syann Cox and Claire Sansom in order to help you grow and develop your business.

We specialise in bespoke quantitative research for media, sport and startup clients, working with brands we’re passionate about.

HOW OLD SALT CAN HELP

bespoke quantitative research

Whether you have a brief or just a problem to solve we can help with quant research tailored to your needs, delivering findings that are meaningful against your objectives, and for your end audience.

support for business startups

There are a lot of big decisions to make when starting a business. If you’re in need of insight to guide you, we’ll design a quantitative research approach specifically to meet your objectives.

Sometimes you’ll need more than quant to answer your business objectives in the best possible way. In these instances we’ll work with a trusted qual partner to deliver a seamless mixed method project.

Thought leadership – understanding the impact of the Coronavirus pandemic on our values and ambitions

Opportunity sizing – providing an evidence base for a start-up

Product development – informing the future of The Guardian Schools Guide

Marketing messaging – defining a hierarchy of motivating messages for BritBox

Product development – growing reach and revenue online for ITV Win

Consumer segmentation – identifying meaningful market targets for Nourish3d

Audience understanding – showcasing cinema’s comeback for DCM

Thought leadership – exploring the future of insurance for Google

SVOD strategy – informing growth in Europe

VIEW FULL PORTFOLIO

Syann and Claire are delighted to have worked with a host of brilliant brands throughout their careers, including:

KIND WORDS

From ideation to questionnaire development, and ultimately the creation of a compelling debrief presentation, Old Salt were a dream to work with. The output of this project will be invaluable for our team, I couldn’t recommend Old Salt more as a partner to help create compelling audience-focused narratives.

Michael Tull

Research & Insight Manager

Old Salt have a great understanding of our market and the viewer, and what motivates them in these changing times. Syann and Claire really understand our clients’ briefs and excel at building relationships with senior stakeholders, ensuring their buy in.

Mat Watson

Head of Audiences DTC & Brand, ITV

Old Salt brought enthusiasm and expertise to our multi-market, needs-based segmentation. They transformed a wealth of data into meaningful segments with clear guidance on who to target, and how, showing an excellent understanding of our business and strategic needs.

Melissa Snover

CEO / Founder, Nourish3d

I can highly recommend Old Salt! They have a friendly and dedicated approach, combining a great understanding of the SVOD market and our audience. They skilfully use a range of statistical techniques to deliver really impactful results and genuinely actionable recommendations for our stakeholders.

Jen Fildes

Research Manager, BritBox

Refreshingly insightful strategic thinking; super proactive project management and client servicing, and enviable technical/methodological abilities…Old Salt know their stuff and are a pleasure to work with…

Alistair Rennie

Research Manager, Google

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Set sail with us!

At Old Salt we use accessible storytelling to produce quantitative research that is meaningful against your objectives, and for your end audience. Want to work together?