Old Salt combine methodological rigour and analytical skills to tell powerful stories with data.

Syann and Claire are an experienced senior team bringing dedication and passion to bespoke research projects for media, entertainment and sport clients.



A dedicated senior team

We’re a two-person team with extensive experience in media, sport and start-ups who work together on every project from start to finish. Not only do we find this the most enjoyable way to work, it also allows us to deliver strategic thinking throughout, and produce insights with clarity and impact.

Methodological rigour

We’re passionate about the quality of our research – it’s our names above the door after all. This means rigorous research design to provide robust data, working in true partnership with our clients and suppliers to ensure we’re always providing the best approach for the objectives.

Powerful storytelling

Delivering insights with impact is so important to us that we’ve built it into our brand name. Old Salt is a nautical term for an experienced sailor and skilful teller of tales, a link not only to our nautical heritage, but also our research know-how and the importance of how we communicate what we learn.


ITV – Informing the development of ITVX

Leading global SVOD service – guiding the growth strategy across EMEA

Thought leadership – exploring the future of insurance for Google

Audience understanding – showcasing cinema’s comeback for DCM

The FA – Maximising insights from an employee survey

Product development – informing the future of The Guardian Schools Guide

Marketing messaging – defining a hierarchy of motivating messages for BritBox

Thought leadership – understanding the impact of the Coronavirus pandemic on our values and ambitions

Consumer segmentation – identifying meaningful market targets for Nourish3d

Syann and Claire are delighted to have worked with a host of brilliant brands throughout their careers, including:



Tricks of our trade

With over 25 years’ experience between us we like to think that we’ve had time to hone our skills. This week’s blog takes a quick look at…

Set sail with us!

At Old Salt we use accessible storytelling to produce quantitative research that is meaningful against your objectives, and for your end audience. Want to work together?