Old Salt | a bespoke insights agency run by Syann and Claire

Hello there!

Are you looking for directional insights underpinned by methodological rigour and strategic thinking?

If so, maybe, just maybe,
we've found each other my friend.

This is Old Salt

A bespoke quantitative research agency with a dedicated senior team.

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Set sail with us

We help clients to understand audiences, develop products and impart ideas.

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Old Salt combine methodological rigour and analytical skills to tell powerful stories with data.

Syann and Claire are an experienced senior team bringing dedication and passion to bespoke research projects for media, entertainment and sport clients.

HOW OLD SALT CAN HELP

A dedicated senior team

We’re a two-person team with extensive experience in media, sport and start-ups who work together on every project from start to finish. Not only do we find this the most enjoyable way to work, it also allows us to deliver strategic thinking throughout, and produce insights with clarity and impact.

Methodological rigour

We’re passionate about the quality of our research – it’s our names above the door after all. This means rigorous research design to provide robust data, working in true partnership with our clients and suppliers to ensure we’re always providing the best approach for the objectives.

Powerful storytelling

Delivering insights with impact is so important to us that we’ve built it into our brand name. Old Salt is a nautical term for an experienced sailor and skilful teller of tales, a link not only to our nautical heritage, but also our research know-how and the importance of how we communicate what we learn.

OUR WORK

ITV – Informing the development of ITVX

Leading global SVOD service – guiding the growth strategy across EMEA

Thought leadership – exploring the future of insurance for Google

Audience understanding – showcasing cinema’s comeback for DCM

The FA – Maximising insights from an employee survey

Product development – informing the future of The Guardian Schools Guide

Marketing messaging – defining a hierarchy of motivating messages for BritBox

Thought leadership – understanding the impact of the Coronavirus pandemic on our values and ambitions

Consumer segmentation – identifying meaningful market targets for Nourish3d

SEE MORE OF OUR WORK

Syann and Claire are delighted to have worked with a host of brilliant brands throughout their careers, including:

KIND WORDS

From ideation to questionnaire development, and ultimately the creation of a compelling debrief presentation, Old Salt were a dream to work with. The output of this project will be invaluable for our team, I couldn’t recommend Old Salt more as a partner to help create compelling audience-focused narratives.

Michael Tull

Research & Insight Manager

Old Salt have a great understanding of our market and the viewer, and what motivates them in these changing times. Syann and Claire really understand our clients’ briefs and excel at building relationships with senior stakeholders, ensuring their buy in.

Mat Watson

Head of Audiences DTC & Brand, ITV

Old Salt brought enthusiasm and expertise to our multi-market, needs-based segmentation. They transformed a wealth of data into meaningful segments with clear guidance on who to target, and how, showing an excellent understanding of our business and strategic needs.

Melissa Snover

CEO / Founder, Nourish3d

I can highly recommend Old Salt! They have a friendly and dedicated approach, combining a great understanding of the SVOD market and our audience. They skilfully use a range of statistical techniques to deliver really impactful results and genuinely actionable recommendations for our stakeholders.

Jen Fildes

Research Manager, BritBox

Refreshingly insightful strategic thinking; super proactive project management and client servicing, and enviable technical/methodological abilities…Old Salt know their stuff and are a pleasure to work with…

Alistair Rennie

Research Manager, Google

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Set sail with us!

At Old Salt we use accessible storytelling to produce quantitative research that is meaningful against your objectives, and for your end audience. Want to work together?