Hello there! Are you looking for insights that delight, underpinned by methodological rigour and robust data? If so, maybe, just maybe,
we've found each other my friend.
This is Old Salt A quantitative research agency specialising in media, sport and startups. Find out more Set sail with me I use accessible story telling to produce quantitative research that is meaningful against your objectives, and for your end audience. Get in touch

Old Salt was founded by Syann Cox in order to help you grow and develop your business.

I specialise in bespoke quantitative research for media, sport and startup clients, working with brands I know and love to help them grow and develop.

HOW OLD SALT CAN HELP

bespoke quantitative research

Whether you have a brief or just a problem to solve I can help with quant research tailored to your needs, delivering findings that are meaningful against your objectives, and for your end audience.

support for business startups

There are a lot of big decisions to make when starting a business. If you’re in need of insight to guide you, I’ll design a quantitative research approach specifically to meet your objectives.

combining qual and quant

Sometimes you’ll need more than quant to answer your business objectives in the best possible way. In these instances I’ll work with a trusted qual partner to deliver a seamless mixed method project.

WORK

Product development – growing reach and revenue online

Impact assessment – evaluating a major sporting event

Audience understanding – young people and sports media

Thought leadership – the future of insurance

SVOD strategy – informing growth in Europe

I’m delighted to have worked with a host of brilliant brands including:

TESTIMONIALS

BLOG

When Old Salt met White Swan

Old Salt. White Swan. They sound like words thrown together to make cool brand names, but there’s more to it than that. I won’t re-tell the Old…

Set sail with me!

At Old Salt I use accessible story telling to produce quantitative research that is meaningful against your objectives, and for your end audience. Want to work together?

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