Old Salt is run by Syann Cox and Claire Sansom in order to help you grow and develop your business.

We specialise in bespoke quantitative research for media, sport and startup clients, working with brands we’re passionate about.

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HOW OLD SALT CAN HELP

bespoke quantitative research

Whether you have a brief or just a problem to solve we can help with quant research tailored to your needs, delivering findings that are meaningful against your objectives, and for your end audience.

support for business startups

There are a lot of big decisions to make when starting a business. If you’re in need of insight to guide you, we’ll design a quantitative research approach specifically to meet your objectives.

combining qual and quant

Sometimes you’ll need more than quant to answer your business objectives in the best possible way. In these instances we’ll work with a trusted qual partner to deliver a seamless mixed method project.

WORK

Opportunity sizing – providing an evidence base for a start-up

Product development – informing the future of The Guardian Schools Guide

Marketing messaging – defining a hierarchy of motivating messages for BritBox

Product development – growing reach and revenue online for ITV Win

Consumer segmentation – identifying meaningful market targets for Nourish3d

Audience understanding – showcasing cinema’s comeback for DCM

Thought leadership – exploring the future of insurance for Google

SVOD strategy – informing growth in Europe

Syann and Claire are delighted to have worked with a host of brilliant brands throughout their careers, including:

KIND WORDS

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Live sport in a global pandemic

Sports fans and those who felt they had exhausted everything on TV by the end of the last lockdown are in for a right treat as a…

Set sail with us!

At Old Salt we use accessible storytelling to produce quantitative research that is meaningful against your objectives, and for your end audience. Want to work together?

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