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Navigating the Storm: Prioritising spending with a frugal mindset

Navigating the Storm: Concerned and Constrained in a cost-of-living crisis

Navigating the Storm: Values and ambitions in a post-pandemic world

How brands can help consumers navigate their changing ambitions and values

Adapter, Thriver or Survivor – three different shifts in ambitions and values as a result of Covid-19

It doesn’t matter if you fall down, it’s whether you get back up – just ask Michael Jordan, or a Striver.

We’re all wearing purple now. Why we’re focusing more on how we feel than how we look in a post-pandemic world.

Old Salt is run by Syann Cleary and Claire Sansom. We provide dedicated senior expertise on bespoke quantitative research for media, entertainment and sport clients. You get strategic thinking throughout and clear directional insights delivered with impact.

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syann@oldsalt.uk

07743 860 522

claire@oldsalt.uk

07930 154 766

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