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Live sport in a global pandemic
App charts – the most popular smartphone media apps in the UK
One Click Wonders – the multimedia apps at the fingertips of 16-24s
One Click Wonders – the media and entertainment apps people have to have at their fingertips
Why my work doesn’t define me
How do I judge brand performance relative to competitors (Correspondence analysis / brand mapping)
How do I account for cultural differences when surveying across markets? (ANOVA)
How do I forecast market share at a given price point? (Brand price trade off)
How do I group people together based on shared characteristics? (Segmentation)
How do I reduce a large amount of data into something more meaningful? (Factor analysis)
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