Navigating the Storm: Prioritising spending with a frugal mindset

Navigating the Storm: Concerned and Constrained in a cost-of-living crisis

Navigating the Storm: Values and ambitions in a post-pandemic world

Tricks of our trade

Why ‘I can’t afford it’ is not the end of the conversion conversation

The art of presentation: the Old Salt approach

Big, small, old or new – how to make the most of any dataset

How brands can help consumers navigate their changing ambitions and values

Adapter, Thriver or Survivor – three different shifts in ambitions and values as a result of Covid-19

It doesn’t matter if you fall down, it’s whether you get back up – just ask Michael Jordan, or a Striver.