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We’re all wearing purple now. Why we’re focusing more on how we feel than how we look in a post-pandemic world.

Get your popcorn ready, cinema is back!

Live sport in a global pandemic

One Click Wonders – the most popular smartphone media apps in the UK

One Click Wonders – the multimedia apps at the fingertips of 16-24s

One Click Wonders – the media and entertainment apps people have to have at their fingertips

Why my work doesn’t define me

How do I judge brand performance relative to competitors (Correspondence analysis / brand mapping)

How do I account for cultural differences when surveying across markets? (ANOVA)

How do I forecast market share at a given price point? (Brand price trade off)

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Old Salt is run by Syann Cleary and Claire Sansom. We provide dedicated senior expertise on bespoke quantitative research for media, entertainment and sport clients. You get strategic thinking throughout and clear directional insights delivered with impact.

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Contact

syann@oldsalt.uk

07743 860 522

claire@oldsalt.uk

07930 154 766

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