How do I identify what drives a desired behaviour or outcome? (Key driver analysis)

How do I find out what people value in my (new) product / service? (Conjoint)

How do I prioritise marketing messages or product attributes? (Max Diff)

How do I appeal to the largest number of consumers? (TURF analysis)

Claire Sansom joins Old Salt as partner and director

A COVID-19 survey is the research lockdown equivalent of baking banana bread

Why it doesn’t matter that Iceland’s Christmas ad was banned

When Old Salt met White Swan

Factfulness – an accidental reminder of what good insight looks like