You know the message you want to land, you think your creative is spot on (or maybe you already have a suspicion it’s off the mark?) but you and the team are all too close to judge this one properly. Old Salt can help you test and develop messaging with your target audience and evaluate the effectiveness of your campaigns.
Creative diagnostics are our versatile friend, able to aid with message development to identify the best copy to deliver against your objectives, or to provide insight into campaign performance.
The classic pre and post / control and exposed approach to ad effectiveness can be dialled up or down depending on the complexity of your objectives, potentially including passive measurement, forced exposure or cookie tracking. Alternatively, an A / B route among matched samples could be the best way to test your marketing.