Balancing art and science – the role of insight in the creative process
Analytical insights vs Creative insights The word ‘insight’ is widely used across many dimensions of business, from research to strategy to the creative process. It might feel…
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Rights, revenues and the future of sports fandom
A super summer of sport The summer weather has finally arrived, just in time for the start of a long hot summer of European sports – July…
Technology – is it helping or hurting our health?
TV feels good (mostly) Almost 4 in 5 people (78%) agree that watching TV is one of the best ways to unwind, and overall watching TV has…
MRS Storytelling Conference round up
Are you sitting comfortably? Then let’s begin Last week I took a day out of the office to attend the MRS Storytelling Conference. Along with rigorous methodologies…
Rebuilding or rebundling? The changing TV landscape
Has the streaming bubble burst? After steady growth during the 2010’s and a boost in popularity during pandemic induced lockdowns, video streaming services have very much become…
Research on Research – uncovering what really matters
Open or closed? Next up in our Research on Research series, which looks at how changes to questionnaire design can influence the data and ultimately the insights…