Live sport in a global pandemic
Sports fans and those who felt they had exhausted everything on TV by the end of the last lockdown are in for a right treat as a…
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App charts – the most popular smartphone media apps in the UK
After looking at the most popular apps overall and among 16-24s in our previous two blog posts, this week we’re going category-by-category to explore the most popular…
One Click Wonders – the multimedia apps at the fingertips of 16-24s
Following on from last week’s post, here we’re taking a closer look at media and entertainment apps 16–24-year-olds have to have at their fingertips. Before we get…
One Click Wonders – the media and entertainment apps people have to have at their fingertips
Last month a UCL study described our smartphones as the place where we live, with humans able to seek refuge from the world around them via the…
Why my work doesn’t define me
After more than two years of being self-employed I was surprised to realise that the more I do what I love, the less it defines me. For…
How do I judge brand performance relative to competitors (Correspondence analysis / brand mapping)
What can I learn from correspondence analysis? Correspondence analysis reveals the relative relationships between and within two groups of variables (or data points from your survey). It’s…