Tricks of our trade
With over 25 years’ experience between us we like to think that we’ve had time to hone our skills. This week’s blog takes a quick look at…
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Why ‘I can’t afford it’ is not the end of the conversion conversation
Four words, two meanings I have heard ‘I can’t afford it’ as the rationale for saying ‘no’ in many scenarios over the years. Anyone who has ever…
The art of presentation: the Old Salt approach
The importance of presentation Long before PowerPoint, Google Slides and infographics, Marshall McLuhan published a seminal book on media, with the first chapter famously titled ‘The Medium…
Big, small, old or new – how to make the most of any dataset
When I was starting out in market research (many moons ago!) everyone was talking about Big Data – about its possibilities, but also about its threat to…
How brands can help consumers navigate their changing ambitions and values
Whether money is tight or you have a bit more in the bank, since the pandemic most of us are now being more discerning with our cash.…
Adapter, Thriver or Survivor – three different shifts in ambitions and values as a result of Covid-19
Last week we introduced the Strivers, a segment of society characterised by comprehensive and significant shifts in their values and ambitions as a result of the pandemic.…