How brands can help consumers navigate their changing ambitions and values
Whether money is tight or you have a bit more in the bank, since the pandemic most of us are now being more discerning with our cash.…
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Adapter, Thriver or Survivor – three different shifts in ambitions and values as a result of Covid-19
Last week we introduced the Strivers, a segment of society characterised by comprehensive and significant shifts in their values and ambitions as a result of the pandemic.…
It doesn’t matter if you fall down, it’s whether you get back up – just ask Michael Jordan, or a Striver.
Has the Coronavirus pandemic changed what’s important to you? Are you feeling fired up about achieving your ambitions and living a meaningful life or are you focussing…
We’re all wearing purple now. Why we’re focusing more on how we feel than how we look in a post-pandemic world.
In the poem Warning, Jenny Joseph writes about how when she’s older she will cease to conform to society’s expectations and instead do what makes her truly…
Get your popcorn ready, cinema is back!
‘Have you seen the new Bond film yet?!’ seems to be the question on everyone’s lips at the moment, and if you have, what an ending! But…
Live sport in a global pandemic
Sports fans and those who felt they had exhausted everything on TV by the end of the last lockdown are in for a right treat as a…