What we do
Who we are
Navigating the Storm: Concerned and Constrained in a cost-of-living crisis
Navigating the Storm: Values and ambitions in a post-pandemic world
Tricks of our trade
Why ‘I can’t afford it’ is not the end of the conversion conversation
The art of presentation: the Old Salt approach
Big, small, old or new – how to make the most of any dataset
How brands can help consumers navigate their changing ambitions and values
Adapter, Thriver or Survivor – three different shifts in ambitions and values as a result of Covid-19
It doesn’t matter if you fall down, it’s whether you get back up – just ask Michael Jordan, or a Striver.
We’re all wearing purple now. Why we’re focusing more on how we feel than how we look in a post-pandemic world.