How do I live without you? (LeAnn Rimes)

  1. How do I appeal to the largest number of consumers? (TURF analysis)
  2. How do I prioritise marketing messages or product attributes? (Max Diff)
  3. How do I find out what people value in my (new) product / service? (Conjoint)
  4. How do I identify what drives a desired behaviour or outcome? (Key driver analysis)
  5. How do I know what to prioritise to meet strategic goals? (Gap analysis)
  6. How do I build consumer loyalty? (Consumer journey mapping)
  7. How do I use behavioural science to improve my research? (Cognitive biases)
  8. How do I live without you? (LeAnn Rimes)
  9. How do I know how many people will buy my product at a given price? (Van Westendorp’s price sensitivity meter)
  10. How do I assess the impact of my advertising? (Ad effectiveness)
  11. How do I turn data into clear findings (Data visualisation)
  12. How do I tap into the unconscious perceptions that influence decision-making? (Implicit response testing)
  13. How do I reduce a large amount of data into something more meaningful? (Factor analysis)
  14. How do I group people together based on shared characteristics? (Segmentation)
  15. How do I forecast market share at a given price point? (Brand price trade off)
  16. How do I account for cultural differences when surveying across markets? (ANOVA)
  17. How do I judge brand performance relative to competitors (Correspondence analysis / brand mapping)

We couldn’t resist adding a bit of humour to our ‘How do I…?’ series. Enter this week’s post – less of a business question, more of a philosophical question posed by a late 90’s pop song.

If we were looking for a tenuous link we could craft this post around the value of market research (if you had to live without it, what kind of life would that be?), but instead, why not spend the time you might have taken to read this post enjoying this pop gem.

How do I use behavioural science to improve my research? (Cognitive biases)
How do I know how many people will buy my product at a given price? (Van Westendorp’s price sensitivity meter)

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