Old Salt have a great understanding of our market and the viewer, and what motivates them in these changing times. Syann and Claire really understand our clients’ briefs and excel at building relationships with senior stakeholders, ensuring their buy in.
Head of Audiences DTC & Brand, ITV
Old Salt brought enthusiasm and expertise to our multi-market, needs-based segmentation. They transformed a wealth of data into meaningful segments with clear guidance on who to target, and how, showing an excellent understanding of our business and strategic needs.
CEO / Founder, Nourish3d
I can highly recommend Old Salt! They have a friendly and dedicated approach, combining a great understanding of the SVOD market and our audience. They skilfully use a range of statistical techniques to deliver really impactful results and genuinely actionable recommendations for our stakeholders.
Research Manager, BritBox
Refreshingly insightful strategic thinking; super proactive project management and client servicing, and enviable technical/methodological abilities…Old Salt know their stuff and are a pleasure to work with…
Research Manager, Google