From ideation to questionnaire development, and ultimately the creation of a compelling debrief presentation, Old Salt were a dream to work with. The output of this project will be invaluable for our team, I couldn’t recommend Old Salt more as a partner to help create compelling audience-focused narratives.
Research & Insight Manager
Old Salt have a great understanding of our market and the viewer, and what motivates them in these changing times. Syann and Claire really understand our clients’ briefs and excel at building relationships with senior stakeholders, ensuring their buy in.
Head of Audiences DTC & Brand, ITV
Old Salt brought enthusiasm and expertise to our multi-market, needs-based segmentation. They transformed a wealth of data into meaningful segments with clear guidance on who to target, and how, showing an excellent understanding of our business and strategic needs.
CEO / Founder, Nourish3d
Research Manager, BritBox
Research Manager, Google