Nourished – Segmenting consumers for strategic growth

Nourish3d make personalised vitamins using 3D printed technology. As a relatively young company with a unique, highly tailored product, they wanted strategic guidance on how to grow subscribers in the UK and the US ahead of their Series A funding round. A needs-based segmentation of the vitamin and supplement market allowed Nourish3d to size the opportunity, prioritise marketing targets and tailor their comms for maximum impact. Following qualitative exploration by our friends at Craft, we captured data on vitamin and supplement needs, life priorities and self-perceptions which fed into cluster analysis and then factor analysis.

The output was a sophisticated needs-based segmentation, grounded in category insights, with clear priority targets that were profiled and prioritised based on their potential for growth, and brought to life using rich qualitative insight and images. Nourish3d found the insight and direction invaluable for updating their UK strategy and informing their US launch.

Proprietary thought leadership – Understanding the impact of the Coronavirus pandemic on our values and ambitions