The FA – Maximising insights from an employee survey
Now into its tenth wave, The FA’s employee survey was working well at tracking KPIs – but The FA knew it could deliver more powerful, predictive insights.
We utilised the wealth of historical data (both from the survey and appended with internal data) and ran Key Driver Analysis to reveal the primary metrics that relate to employee retention. We also augmented the contextual insights around what motivates staff at The FA by integrating our proprietary segmentation into the survey, allowing far deeper insights into their values and ambitions that could be captured in the existing survey.
Delivered via a streamlined reporting process, these insights allowed The FA to make strategic changes at both an overall and divisional level to enhance the wellbeing and satisfaction of all employees.
tion was analysed for global fit and nuance around engagement with golf, with the two-step continuous approach winning on both accounts. Within this approach, we landed on a seven-cluster solution that provided us with four target segments. Target segments were then profiled and brought to life in a succinct report focusing on the strategic implications which informed Liv Golf’s decisions around fan engagement, ticketing and event delivery.