Consumer segmentation – reworking existing data to understand the LIV Golf fan

Thought leadership – understanding the impact of the Coronavirus pandemic on our values and ambitions

Opportunity sizing – providing an evidence base for a start-up

Product development – informing the future of The Guardian Schools Guide

Marketing messaging – defining a hierarchy of motivating messages for BritBox

Product development – growing reach and revenue online for ITV Win

Consumer segmentation – identifying meaningful market targets for Nourish3d

Audience understanding – showcasing cinema’s comeback for DCM

Thought leadership – exploring the future of insurance for Google