Qual and quant

Love the sound of working with Old Salt but not sure if you want to commit to quant?

Whatever your business question or brief we’ll critically assess how we can best reach your answers. If your brief requires more than quant we’ll work with trusted partners to deliver the right research for you.

We can work with your preferred partner or our recommended partner: Little Wing, a strategic insight consultancy offering bespoke qualitative research.

Why Little Wing?

Little Wing was founded by Sarah Brierley, a talented researcher, former colleague, and friend of Syann and Claire’s.

Sarah delivers projects to the highest standard, with clear, directional insights, all while being super organised and fun to work with!

From your perspective, the experience will be seamless with only the need to contract Old Salt. If years of shared project experience isn’t enough of a foundation for smooth teamwork, Syann and Sarah have also climbed Ben Nevis together in torrential rain, proof we can weather any storm!