Old Salt is run by Syann Cleary and Claire Sansom in order to help you grow and develop your business.

We specialise in bespoke quantitative research for media, sport and startup clients, working with brands we’re passionate about.



bespoke quantitative research

Whether you have a brief or just a problem to solve we can help with quant research tailored to your needs, delivering findings that are meaningful against your objectives, and for your end audience.

support for business startups

There are a lot of big decisions to make when starting a business. If you’re in need of insight to guide you, we’ll design a quantitative research approach specifically to meet your objectives.

combining qual and quant

Sometimes you’ll need more than quant to answer your business objectives in the best possible way. In these instances we’ll work with a trusted qual partner to deliver a seamless mixed method project.


Consumer segmentation – reworking existing data to understand the LIV Golf fan

Thought leadership – understanding the impact of the Coronavirus pandemic on our values and ambitions

Opportunity sizing – providing an evidence base for a start-up

Product development – informing the future of The Guardian Schools Guide

Marketing messaging – defining a hierarchy of motivating messages for BritBox

Syann and Claire are delighted to have worked with
a host of brilliant brands throughout their careers, including:



The art of presentation: the Old Salt approach

The importance of presentation Long before PowerPoint, Google Slides and infographics, Marshall McLuhan published a seminal book on media, with the first chapter famously titled ‘The Medium…

Set sail with us!

At Old Salt we use accessible storytelling to produce quantitative research that is meaningful against your objectives, and for your end audience. Want to work together?