Old Salt is run by Syann Cleary and Claire Sansom in order to help you grow and develop your business.

We specialise in bespoke quantitative research for media, sport and startup clients, working with brands we’re passionate about.



bespoke quantitative research

Whether you have a brief or just a problem to solve we can help with quant research tailored to your needs, delivering findings that are meaningful against your objectives, and for your end audience.

support for business startups

There are a lot of big decisions to make when starting a business. If you’re in need of insight to guide you, we’ll design a quantitative research approach specifically to meet your objectives.

combining qual and quant

Sometimes you’ll need more than quant to answer your business objectives in the best possible way. In these instances we’ll work with a trusted qual partner to deliver a seamless mixed method project.


ITV – Informing the development of ITVX

Leading global SVOD service – guiding the growth strategy across EMEA

Thought leadership – exploring the future of insurance for Google

Audience understanding – showcasing cinema’s comeback for DCM

The FA – Maximising insights from an employee survey

Syann and Claire are delighted to have worked with
a host of brilliant brands throughout their careers, including:



Tricks of our trade

With over 25 years’ experience between us we like to think that we’ve had time to hone our skills. This week’s blog takes a quick look at…

Set sail with us!

At Old Salt we use accessible storytelling to produce quantitative research that is meaningful against your objectives, and for your end audience. Want to work together?