There are a lot of big decisions to make when starting a business, if you’re in need of insight to guide you I’ll design a quantitative research approach specifically to meet your objectives.
Over the years I’ve worked with some of the most exciting media brands to test new initiatives, explore and develop propositions, and refine their targeting and marketing.
Old Salt can help you to:
You already know it in your gut, but investors are asking for independent, objective evidence of the opportunity ahead. Gathering direct consumer feedback through a bespoke survey provides reliable, up to date information on market size, likelihood to buy your product or proposition and almost anything else you’d like to know!
Results will focus on the impact of the research findings for your proposition and be presented back in an accessible visual report that provides independent recommendations based on the findings.
I’ll define a relevant, representative sample that will allow findings to be extrapolated to the wider population of the same audience, respondents will complete a survey designed to answer your specific objectives and then I’ll analyse the data to understand how your proposition can fit in the market.
Obviously your product is awesome, but what are it’s killer qualities? A variety of survey and statistical techniques can be used alone or in combination to unpick what consumers really want from your product or proposition, based on your objectives I’ll advise on the best approach. If you’re new to the world of surveys and stats, then firstly welcome, and secondly don’t worry if you don’t know the lingo, I’ll walk you through it all.
Findings can inform marketing, understand how you sit compared to competitors, reveal how to differentiate your offer for consumers, and identify the best price for your product whether new to market or joining an established category.
The better you know your audience, the more easily you can put them at the heart of everything you do, and where else should they be? I can help from providing a broad picture of your target audiences to profiling or segmenting your core customers.
Unsure who will love your product the most? I can help you to identify, define and size a target audience.
Got a broad audience in mind? I can divide your target audience into segments, or subgroups in order to help you focus your strategy and make marketing more targeted.
Already got your core customer profiled and printed on the wall? Interviewing them at scale will deliver an understanding of their behaviours and their unmet needs, providing you with the information you need to develop and market an attractive product to them.