The better you know your audience, the more easily you can put them at the heart of everything you do, and where else should they be? I can help from providing a broad picture of your target audiences to profiling or segmenting your core customers.
Unsure who will love your product the most? I can help you to identify, define and size a target audience.
Got a broad audience in mind? I can divide your target audience into segments, or subgroups in order to help you focus your strategy and make marketing more targeted.
Already got your core customer profiled and printed on the wall? Interviewing them at scale will deliver an understanding of their behaviours and their unmet needs, providing you with the information you need to develop and market an attractive product to them.